Vardavar is one of the most beloved and anticipated celebrations in Tavush, which for the third time now has found its unique expression in Koghb. Thousands of people from Tavush, different regions of Armenia, and abroad chose the path of water and came to Koghb, becoming part of the year’s most emotional event.
July 25, 2025. The village of Koghb awakens with the mood of Vardavar. The start of the celebration was classical – a symphonic concert evening served as the first event of the festival. Initiated by the “Koghb” Foundation, “Koghb Vardavar” is about culture, art and craft, tourism, and good and vibrant energy. The three-day festival, which this year carried the title “Symphony of Water,” stood out with several highlights, one of which was the joint concert of the Armenian State Symphony Orchestra, “Garik & Sona” band, and Nemra.
Arman Barseghyan, Chairman of the Board of Trustees of the “Koghb” Foundation, noted: “Every year we try to raise the bar, striving to add new components based on the lessons of the previous year and, as a result of improving the quality of the event, to ensure greater participation and scale each year. This year is no exception. From the start of the festival, it became clear that we have achieved the desired progress in organizational work. This year our festival is joined by the Armenian State Symphony Orchestra. The mere fact that performers of such caliber participate in the event is already a big deal, since, unfortunately, concerts of such high-quality orchestras are rare in the region,” said Arman Barseghyan.
The scent and aroma emanating from Koghb’s football field filled the festival zone. Gastro pavilions and master classes in national cuisine once again highlighted the power of the Armenian traditional table, which was followed by an awakening of the sporting spirit – Olympic taekwondo demonstration performances. Art was breathing in every corner of Koghb – film screenings, literary conversations, creative workshops; in bright musical and recreational zones, everyone could find an activity to their liking.
The ritual of Vardavar came to life also through a theatrical performance, eventually signaling the start of the traditional water splashing. Everywhere there was high energy, thousands of smiles, appreciation for the land and homeland and those standing behind them, a renewed culture, and, most importantly, the strength and importance of traditions, experienced by people who felt their unity. This became the cornerstone of the event.
The impressions of Vardavar celebrated with Tavush-style grandeur are abundant, serving each time as a reason to smile and, why not, to visit here. Next Vardavar, you might find yourself in Koghb – in this purity, this warmth, and in the heart of these people.
